Smart Internet monitoring technology can give you
vital new insights into the
online life of your brand and
your products.

Intelligent marketing means less guessing

The Internet offers countless opportunities to develop and exploit your brand. But it also brings a range of new threats from competitors, critics and criminals.

Envisional works with global brand owners to manage their Internet presence – monitoring trademark use, flagging up brand infringements, gathering market intelligence and regulating legitimate brand use online.

We are certainly familiar with the problems of policing large affiliate networks, detecting customer diversion tricks and other sharp practices and fending off attacks on the corporate reputation. But we can also take a very positive, proactive role, helping you monitor and understand sentiment and brand penetration online.

You may want an overview of your online exposure, highlighting issues for your brand and the main threats you face. You may need a targeted monitoring program to support a specific marketing goal, such as repositioning your brand or compiling competitor intelligence. You may be concerned about persistent trademark abuse or suspicious domain name registrations, or want legally valid evidence to help you deal with a specific problem.

Whatever your sector, in software and entertainment, retailing and luxury goods, finance and pharmaceuticals, foods and energy, we can take the guesswork out of many of the key decisions affecting your brand.

For more information about Envisional's brand monitoring services, call Sales now on 01223 372400

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On the positive side

Whatever challenges you may be facing, you want to be doing more than just reacting to threats. The market intelligence the Internet can yield provides real opportunities to take your brand forward.

The online community may sometimes say or do things you don’t like, but it’s a uniquely valuable source of market
research information.

What are the issues different market segments care about – and are they the ones your marketing is addressing? How do people see your brand, and how does this compare with competing brands? What are your main competitors doing online? This kind of information adds real depth to the data you get from conventional surveys and focus groups.

Using intelligent text analysis and natural language processing to understand the context and significance of the raw search results, our technology will automatically distil them down into a focused, prioritised set of findings.

Maintaining brand discipline

Never mind the opposition, keeping tabs on your own side can be quite a challenge. For an international brand with a complex web of relationships, the list of authorised affiliates and licensees can run to hundreds of names.

You need to be sure they’re all promoting you in the right way – especially in industries like financial services, where the wrong wording could bring sanctions from your regulator. You need to check every distributor is up to date and not still advertising last year’s offers or displaying the 2004 version of your logo.

Experience teaches that you need to monitor what affiliates are actually doing, not what they say they’re doing. Envisional’s technology allows you to do this tactfully and thoroughly, checking wording, logos and pictures without investing great resources or offending those you need to keep in line.