A global challenge
Counterfeiting is everywhere – in retailing, software and sports kit, medicines and entertainment, clothing and luxury goods.
To protect your assets and your customers, you need to monitor the whole Internet. Not just websites, but chatrooms and auction sites, message boards and spam email traffic, too. You need to be able to scan huge volumes of information, automatically spotting the clues that matter. And you need to do it globally, round the clock, 365 days a year.
You need to spot the signs and identify priorities. In pharmaceuticals, for example, that means watching activity on B2B auctions, where legitimate sales of precursor chemicals provide raw materials for industrial scale counterfeiting.
Envisional's advanced artificial intelligence technology can do all this, and more. Our systems scan the entire Internet universe. Then they go one big step further, intelligently analysing and filtering the data to pinpoint the most sinister items.
We monitor known problem areas and detect new ones. We use intelligent text analysis and natural language processing technologies that work with any language and any character set.
When automation like this is combined with the in-depth knowledge of Envisional's expert analysts, the result is Internet intelligence you can use to take practical action, to issue cease and desist orders, take down illicit auction sites and recover misleading domain names.
No brand is an island
Gillette razor blades and Smirnoff vodka, Lipton’s teabags and Durex condoms, cancer drugs and antibiotics, Yamaha motorcycles and Mitsubishi elevators, BP garages and Montessori schools – there's nothing you can think of that’s truly immune to counterfeiting.
Wherever there’s a strong brand, there’s an opportunity for the fakers. However the accountants may value brands, these are the people who really know just what your brand equity means. And they're out to get a piece of it.
|
